the capacity of one person or thing to react with or affect another in some special way, as by attraction or the facilitation of a function or activity.

Shift Happens

Posted on | October 19, 2009 | Comments Off on Shift Happens

Just reading about the the 3rd annual Media Convergance Conference in New York in beginning tomorrow and running through the 21st of Oct, 2009. This is being hosted by The Economist Magazine. This would be wonderful to attend, there are going to be some very exciting speakers and I can imagine that there will be some very interesting discussions taking place.

The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence.

What led me to The Economist was reading The Fischbowl, which is a development blog for Arapahoe High School.

Karl Fisch has produced some amazing videos over the years, and along with Scott McLeod, Laura Bestler, and XPLANE, is well known for the ‘Did You Know?/Shift Happens’ series. If I remember correctly these videos as a group (there are several differnet versions) have been viewed well over 20 million times.

I am including one of them here…Definately worth watching. One of my favorite bits of information is the fact that Dell Computers directly attributes selling over $3,000,000 (3 million) dollars worth of computers from their presence.

Make sure you check out the Fischbowl blog, info on the latest version of “Did You Know/Shift Happens” (the 4.0 version I have here as of Oct 2009), Scott McLeod, XPLANE, and Laura Bestler.


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