valence

the capacity of one person or thing to react with or affect another in some special way, as by attraction or the facilitation of a function or activity.

Do you think Social media is a fad?

Posted on | October 15, 2009 | Comments Off on Do you think Social media is a fad?

I stumbled (literally in a digital sense anyways) across this video and have to share it.

Some of the numbers you will see are either frightening or enlightening – it all depends on how you feel about the question and your relationship with social media.

In the near future I think that companies will come to enjoy social media as an extension of their interface with their potential and current customers, no different than we now see telephones or offices. As you see the trends outlined in the video you may remember back to when this same question was being asked about computers (are they just toys) and then a little later about the importance of the internet.

My Dad used to tell me that ‘Word of Mouth’ was the best form of advertising. Twitter, Facebook, MySpace, YouTube – these are the places where digital word of mouth lives. One of the important differences between analog word of mouth and digital word of mouth that needs to be carefully addressed by us all is longevity of what is said. We are used to our (for most of us) spoken words fading quickly. That is not true of the digital spoken word. It is going to hang around and have impact for a much longer period of time.

But enough of me, watch this video – grab a pencil and paper – jot down some of the numbers. There are some important trends to note.

Social Media Revolution

Let me know what you think.

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