the capacity of one person or thing to react with or affect another in some special way, as by attraction or the facilitation of a function or activity.

Social Media

Posted on | October 12, 2009 | Comments Off on Social Media

I am sure I will revisit this discussion many times in the posts to come but since this blog claims to explore the entanglement of social media in all (ok not really all but many) aspects of our lives I think it is a good idea to begin by defining the term itself.

Here is the opening of Wikipedia’s article describing Social Media

“Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have three components;

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).”

When I use the words “Social Media” I recognize what they describe in the same respect that I understand what the word ‘consciousness’ means. I have a pretty good idea of what it is when I experience it but I just can’t point at one thing and say there it is, consciousness. Heck, I can barely spell it. It seems to me like the edges of the concept become more diffuse the harder I look at it. Our very own Heisenberg’s principal of uncertainty as applied to the English language. But then again I still live in an analog world where it is ok to have blurred edges and I am not trying to serve up an absolute¬† adamantine definition, just a good working understanding to enable a reasonable discussion.

So, in order to try and come to that informal agreement, over the next couple of posts I will investigate more closely the Wikipedia definition of Social Media. Some of the words, like ‘meme’, are very interesting, fairly new, and deserving of our attention.

Then I will begin to ferret out some common misunderstandings surrounding the hazards and benefits of using social media in a business environment.



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