valence

the capacity of one person or thing to react with or affect another in some special way, as by attraction or the facilitation of a function or activity.

Social Media and Non Profits

You hear a lot of buzz about NonProfits and social media these days. Some commentators believe that NCOs are the perfect fit for these emerging technologies where other experts believe just the opposite, that social media applications will allow advocates to more easily organize independently of non-profits. (67%) (of study respondents – execs at US […]

Twitter users “consume more news”

Pew says that the average Twitter user is “overwhelmingly young,”

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