valence

the capacity of one person or thing to react with or affect another in some special way, as by attraction or the facilitation of a function or activity.

Jungian Archetypes and social media

People involved in online social media are certainly not that different from people involved in any other group activity. We are each a unique individual but we still tend to statistically fall into a few loosely defined categories. Understanding some of these categories can benefit us in effectively designing our approach to integrating social media […]

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